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In Mexico, ESPN and ESPN2 in Top Five Pay TV Networks
In Central America, ESPN #1 for All Pay TV Networks
ESPN’s coverage of the Rio 2016 Olympic Games delivered strong ratings for the duration of the event (August 3-21) in Mexico and Central America, making it the highest-rated Pay TV Olympic transmission in the territory. The results represent an aggregation of the ratings for the ESPN, ESPN2 and ESPN3 networks among M18+ in these markets.
Throughout the Games, ESPN and ESPN2 in Mexico ranked among the top five cable networks while ESPN was the highest-rated cable network in Central America (M18+).
Highlights:
Mexico and Central America
- The ESPN network scored its two highest-rated weeks ever in Mexico and Central America
- In Mexico, August 15-21 is at the top with a 1.6 household rating, followed by August 8-14 with a 1.5 household rating
- In Central America, August 8-14 is at the top with a 1.5 household rating, followed by August 15-21 with a 1.3 household rating
- ESPN’s Rio 2016 coverage delivered the top 15 most-viewed days ever across ESPN networks in Mexico (ESPN, ESPN2 and ESPN3), reaching 13.6 million total viewers
- #YoRio – ESPN’s daily studio show – averaged a 1.15 household rating across 19 live telecasts on ESPN in Mexico
- The show was among the top-rated programs on the network, comparable with top live events such as the 2015 MLB World Series (1.2 household rating) and the 2016 NBA Finals (1.1 household rating)
- The live telecast of the Opening Ceremony on ESPN in Mexico delivered a 1.9 household rating, ranking among the top ten highest-rated Olympic telecasts on ESPN
- Specific sports events that helped boost the networks’ ratings in Mexico include:
- A 3.1 household rating for the live telecast of Mexican diver German Sanchez’ silver medal performance (ESPN2, August 20, 2:27-4:37 p.m.)
- A 2.1 household rating for the women’s volleyball semi-finals between China and The Netherlands (ESPN, August 18, 9-10:22 p.m.)
- A 2.1 household rating for the men’s weightlifting final (August 7, ESPN2, 5:58-6:55 p.m.)
- A 2.0 household rating for the Mexico vs. Fiji soccer match (August 7, ESPN2, 10:55 a.m.-1p.m.)
Latin America
- ESPN reached 56.7 million viewers during the Olympic Games across seven measured markets, including: Argentina, Brazil, Central America, Chile, Colombia, Mexico and Peru
- During the Olympic Games, ESPN delivered its three most-watched weeks in the history of the ESPN brand, making August 8-14 the most-watched week ever
- August 7 is ESPN’s most viewed day on record, reaching 15.5 million people across the seven measured markets
ESPN aired the Rio 2016 Olympic Games in more than 60 million homes in Latin America and the Caribbean, in English, Portuguese and Spanish. It was ESPN’s sixth Olympic production and the first time ever it carried the event across the entire region. ESPN presented over 2,800 hours of Rio 2016 content across its platforms of the event.
Sources:
IBOPE, Pay-TV homes, 3-21 August 2016
7 metered markets: Argentina, Brazil, Central America, Chile, Colombia, Mexico, Peru
Nielsen-IBOPE Mexico (28 cities), Pay-TV homes 3-21 August 2016
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